Unless you just found out about internet marketing, today, you know Facebook advertising is extremely hot right now. That’s right; the social network that has had humongous growth in the past few years has become an advertising medium that’s presenting advertisers with a wide array of opportunities. There’s little doubt about finding your particular niche market at Facebook. If you’re new to online marketing, then all you really need is a bit of information. Given below are 3 useful Facebook advertising tips that will take you a long way if applied correctly. For more information visit the my millionaire mentor 2011 review website.
Testing, optimizing, and making copy adjustments is just as important at Facebook as they are elsewhere. You need to test out all the elements of your ads to make sure they are delivering results. You can do this by writing a number of ads and then effectively rotating them to see which one’s converting the best. Facebook is not the same as doing Adwords at Google, though. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords. Your ads could display at Facebook who knows how many times to the same people because they’re all in your market. If you let the same ad indefinitely, then in time your entire market will have seen it and click throughs will drop dramatically. To counter this effect, you have to keep making new ads for the same ad campaign, and when it’s clear that performance is dropping; just substitute in a new ad. You don’t have to make any big changes to the ads because by keeping them simple you’ll see much better results. That is what you’re dealing with when you advertise at Facebook, but it is still a great place to do business. For more resources visit the blogging to the bank 2011 website.
For more general appeal products/services and greater reach, you can check out what Facebook calls “engagement” ads, and these are more expensive because they appear on their home page. We would only do this if our market was sufficiently large enough to provide a good rationale for the expense. You can promote an optin page for email list marketing, or also put up a video, etc. However, you need to plan out your whole campaign carefully because you’ll be paying a lot of money to get this space.
Last but not the least; if you want your ads to get approved at a faster rate, then you need to start bidding higher. If you’ve got even a little exposure of Facebook advertising, then you’ll know this. There must be some reason for this other than just being a matter of money talks. But don’t worry even if you go for this method, you’re always free to change the bid rate once your ad gets approved. We do understand that it is annoying having to wait because you’re not paying them what they want, so just follow our suggestion.
Of course it’s possible to have a successful Facebook advertising campaign, but you need to prepare well for it. In many ways, this is just like writing classified or PPC ads, and it’s imperative you do solid market research. And don’t worry if you’re new to it, you’ll grasp the whole system pretty easily once you get into it and start advertising your product or services. For more tips go to the johnkeeble.net blog.
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